The Positioning Workshop

Who is this for

This product is not for everybody, it is designed for business owners, entrepreneurs, founder/CEOs from a technical background running service or product business with paying customers. It works best for those over 35 years old, with co-founders, or service firms grossing over €1m in revenue.

100% Guarantee

This product come with a 100% satisfaction guarantee, meaning that, if after the Discovery Workshop you feel that this is not working for you, simply say the words and I will reimburse you in full, no questions asked.

Free Discovery Call

When you feel that this product is a good fit for your needs, book your free appointment to be sure that this will be working for you before you make the initial investment. Once we are aligned we will send you a payment link.

Pricing

Positioning Workshop

Get instant clarity and team alignment on your business critical positioning building blocks. Articulate your value to your ideal customer so that any human understand your value. Act with confidence to implement your action plan and build momentum.

After this engagement, we can provide recommendations or a precise quote for any necessary implementation work that falls within our expertise (brand identity, lead generation, sales system and advisory)


Deliverables

  • 1-day Positioning Workshop

  • Business Model & Value Proposition Design

  • Positioning Roadmap with a Prioritised Action Plan.

  • Sound bites, Messaging Samples

Timeline: 10 working days.

Price: €5.000

Frequently Asked Questions

  • When you click on “Book A Free Discovery Call” you will be taken to a calendar page where you can pick the date of your convenience for our call.

  • During the call, I won’t try to sell you anything ! My main objective is to learn more about your business, the context and your challenge to evaluate whether or not there is fit

  • Once we confirm we are good match, I will send you by email a payment link that will get you to our stripe portal. You will be able to pay in the way you prefer (transfer, Credit Card, Apple Card)

  • Once the payment confirmed, you will automatically receive a welcome email that will brief you on the details of our engagement and the first step : a preparation call to confirm the goals of the engagement, establish who will participate in the workshop, how to get introduced to the participants depending on availability (emails, 15-min phone/zoom call, or else TBD), define a timeline that aligns with our calendars, and finally book the dates of the workshop.

  • The discovery is a live facilitated by me, Othmane, whether in-person, or on zoom workshop, walking you and the participants through a series of exercises. It last about 8 to 9 hours, can be done in one full day orover the course of two days, ideally off-site from your premises.
    It is designed to help you emerge all the psychological nuggets of gold within the participants, their respective experience and abilities. It’s an orchestrated sequence of calibrated activities that leverage the collective intelligence to surface powerful insights for a strategy everyone understands, owns and drives. It’s all coming from within your organisation.

  • You can’t. If it doesn’t work, there is a 100% guarantee in place to reimburse you after the workshop if you feel this is not for you.

    Until now, all our clients reported that our method was positive, insightful, energising, refreshing and got them the necessary perspective to understand their business from a different angle.
    If still unsure, join one of the next webinars I run on a weekly basis to learn more about the service.

  • There are forms of recommendations that we can help implement as Brand Strategy, Brand Identity, G2M, Business Model and Value Proposition Design, Testing Business Ideas.
    However, this is your business strategy, the goal of this engagement is that we bring you objectivity in our assessment, so that you are equipped with a strategy that you surfaced from within. A strategy that you and your leadership team can get their team buy-in, drive and build momentum around its execution. This is not a strategy coming from an external source like management consulting firms.

  • I’ve been to many workshops myself, best to worst. What’s missing is a format that is effective, productive, and full of insights and aha moments.
    Most people remember their workshops as employees, which are great but on the employers payroll. Most memory of bad workshops comes from “trainings” or boring presentation style workshop, or sometime a facilitator that was just paid by the hour or the day to get things done.
    When it’s your business, you have skin in the game, and likely engage to improve your business situation.

    My workshop and method are for founders, business owners, leaders. Everything is grounded in human psychology, design thinking and business strategy. My touch is that I bring my engineering background and language to communicate in understandable models the underrated concepts for engineer-types like emotions, empathy, feelings, decision making, behaviours, into understandable format. My workshops are a group experience that provides often multiple eye-opening moments as ideas bounce on top of each other in a safe environment. Such setting also creates a bound between participants that radiates months after the engagement.