In our latest article, we have already outlined the interdependence between branding and personal branding.
This week our focus is on the tips that many successful figures who have used personal branding to further their careers have strictly followed over the years:
1. Create a narrative
Your personal brand should tell a story – your story – in the most engaging way. Whichever is your medium, it’s been proven to work by thousands of entrepreneurs around the world before you. If people are interested in what you do and say and see it as valuable input, they are bound to support you and see more. It’s all about creating worthy content for your target audience and presenting it in a compelling way.
There is no point in choosing to be something that you are not over being authentic. There is nothing riskier than building a loyal following in a disingenuous way. Not only might people find out and later ruin everything you worked hard to achieve, many already tend to notice when someone is not being genuine online. It is crucial to show people that you come from a place of authenticity and that you are truly passionate about your business.
In the same way, it is essential that your branding is visually consistent, so is your personal branding. When you find something within your personality, skills, or opinions that people enjoy, keep making that part of your personal branding. It doesn’t have to be the sole focus of what you share, but it’s important that what heavily features as part of personal branding remains consistent both online and offline.
A mistake that many make when it comes to personal branding is to try and appeal to everyone. Precisely like you know that your product or service as a business won’t be of interest to everyone, you can’t expect your personal branding to be everyone’s cup of tea. As such, it’s better to focus on a niche and make that part of your brand. That’s often related to your business industry but doesn’t have to be limited solely to that.
To place yourself as a leader in your industry, you must be knowledgeable about it. Keep up with the latest updates in your market and consider informing others about your niche part of your personal branding. Displaying how passionate you are about your field you’re taking part in lets people know that they can trust your products and services.
Overall, the most important thing one can do to get started on their personal branding is to take time to think about how you want to engage with people and how you would like to bring value to them. The rest goes with it, and before you know it, you’ll be known for your values and become an authority in your field.