Tag Archives: positioning

The importance of your positioning statement

Business, Marketing, Positioning, Strategy, SuccessBy Zdravka Kambourova 10-Mar-21 Leave a comment

The perfect positioning statement isn’t found, it’s built! It’s the life science of your brand. How to know if you managed to craft it correctly? If it helps you reach the right target customers, solve their problems by offering an efficient plan to do so successfully, and finally – leave the audience with positive feelings,…

How to position your company among competitors

Business, Marketing, Positioning, Strategy, SuccessBy Zdravka Kambourova 23-Feb-21 Leave a comment

Competition is inevitable. It’s one of the most important driving forces of change and follow-up success. However, as competition grows, your brand uniqueness might be at risk of fading away. Even if you managed to position it correctly and evolve it into a generic term for all similar products in its niche just like Band-Aid…