Myths and tales have long been companions to humankind through good and bad times. Before writing transformed the world of our ancestors, stories were passed down from one generation to another by word of mouth. Probably the oldest story known to us is about four thousand years old – The Epic of Gilgamesh. It recounts…
We live in times when clients are looking for trust. They want to feel confident they can trust the brand they are interacting with. Therefore, the more expertise and reliability you provide them with, the better clients you’ll get and the faster your business will grow. The secret code behind that process is called brand…
In our latest article, we have already outlined the interdependence between branding and personal branding. This week our focus is on the tips that many successful figures who have used personal branding to further their careers have strictly followed over the years: 1. Create a narrative Your personal brand should tell a story – your story…
When we think of branding, our first thoughts may be related to the way a company promotes itself. If we say the name of a popular brand, you’re likely to instantly remember their iconic slogan, unique logo, and contrasting colors that make it stand out from others. But that is not what branding is all…