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Category Archives: Strategy

How to position your company among competitors

Business, Marketing, Positioning, Strategy, SuccessBy Zdravka Kambourova23-Feb-21Leave a comment

Competition is inevitable. It’s one of the most important driving forces of change and follow-up success. However, as competition grows, your brand uniqueness might be at risk of fading away. Even if you managed to position it correctly and evolve it into a generic term for all similar products in its niche just like Band-Aid…

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Brand Transformation is a Necessity not an Option

Business, Marketing, Strategy, SuccessBy Zdravka Kambourova12-Feb-21Leave a comment

Transformation is an integrative part of evolution. And who would be the winners of this process? Those who manage to adapt to the change and take advantage of it. The current global situation has clearly proven that as a fact as well. Thus, in case you have been postponing to move your brand to the…

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Top 5 reasons why growing businesses experience failure

Business, Marketing, Strategy, SuccessBy Zdravka Kambourova04-Feb-21Leave a comment

Anyone who has put time towards growing a business from scratch is familiar with failure. Behind every success, there might be countless ideas that didn’t work, and plans that didn’t deliver the expected results. There are a few reasons that have often led to those failures and that we want to point out in the…

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What Is Strategy?

Business, Marketing, StrategyBy Zdravka Kambourova04-Feb-21Leave a comment

Definition We can find hundreds of definitions associated with strategy, to the extent that some may contradict one another. The most common one, proposed by the Cambridge Dictionary, defines ‘strategy’ as: “A detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations”.…

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