When we think of branding, our first thoughts may be related to the way a company promotes itself. If we say the name of a popular brand, you’re likely to instantly remember their iconic slogan, unique logo, and contrasting colors that make it stand out from others. But that is not what branding is all…
Are you the creative type? Is innovation the driving force of your business? If you are hesitant about any of the answers of those two questions, then it’s time to face the truth — you can’t continue to grow by using old business tools. The current global situation on top of the fast-driven economic environment…
The perfect positioning statement isn’t found, it’s built! It’s the life science of your brand. How to know if you managed to craft it correctly? If it helps you reach the right target customers, solve their problems by offering an efficient plan to do so successfully, and finally – leave the audience with positive feelings,…
Competition is inevitable. It’s one of the most important driving forces of change and follow-up success. However, as competition grows, your brand uniqueness might be at risk of fading away. Even if you managed to position it correctly and evolve it into a generic term for all similar products in its niche just like Band-Aid…
Transformation is an integrative part of evolution. And who would be the winners of this process? Those who manage to adapt to the change and take advantage of it. The current global situation has clearly proven that as a fact as well. Thus, in case you have been postponing to move your brand to the…
Anyone who has put time towards growing a business from scratch is familiar with failure. Behind every success, there might be countless ideas that didn’t work, and plans that didn’t deliver the expected results. There are a few reasons that have often led to those failures and that we want to point out in the…
Definition We can find hundreds of definitions associated with strategy, to the extent that some may contradict one another. The most common one, proposed by the Cambridge Dictionary, defines ‘strategy’ as: “A detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations”.…