Daily Archives: 04-Feb-21

Can failure be good for your business?

Business, Marketing, Strategy, SuccessBy Zdravka Kambourova 04-Feb-21 Leave a comment

Anyone who has put time towards growing a business from scratch is familiar with failure. Behind every success, there might be countless ideas that didn’t work, and plans that didn’t deliver the expected results. There are a few reasons that have often led to those failures and that we want to point out in the…

What Is Strategy?

Business, Marketing, StrategyBy Zdravka Kambourova 04-Feb-21 Leave a comment

Definition We can find hundreds of definitions associated with strategy, to the extent that some may contradict one another. The most common one, proposed by the Cambridge Dictionary, defines ‘strategy’ as: “A detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations”.…