Positioning Consultancy for Engineering Services
We help technical founders gain clarity to focus on the markets that truly matter.
Align Leadership
Define Your Edge
Focus For Impact
This is for you if you no longer want for your business to :
Keep chasing RFPs
Be stuck in a low margin market
Grow only through headcount
Be just an other software company
Attract unprofitable opportunities
Go through feast and famine cycles
Depend on the founders for sales
Be at the mercy of an economic downturn
As creative technical minds, we keep looking outside for a solution while most of it is right there hidden in plain sight. As an external observer we to help you get the necessary altitude to finally see what is unique and of highest-value in your business.
Wouldn’t it be great if you could … ?
Attract more profitable opportunities
Gain predictability and visibility on revenues
Generate opportunties outside of founders' network
Be solid when facing a disruption or crisis
Not have to chase RFPs to make profits
Charge more than market prices and still get clients
Find profitable new streams of revenues
Be considered unique in your space
We help you, the founder and your leadership teams align to articulate the most influential force in business: positioning. Once defined, it brings clarity and makes every decision downstream straightforward. It only takes a discovery workshop to identify and capture their highest-value market.
Don't spend months stuck in decision fog – start now to gain clarity to up your business game!
Join our next webinar to learn how we do this.
Service
Positioning Workshop
A deep diagnostic of your business through a 1-day positioning workshop to get instant clarity and alignment on critical positioning building blocks, leveraging your business's unique strengths and culture. You get a summary report with an actionable roadmap.
Benefits
Instant Leadership Clarity & Alignment
Articulated Unique Differentiators
Shared Understanding on Common Focus
Map New and Profitable Revenue Streams
Includes
8-hours Discovery Workshop
Your Positioning and Transition Roadmap
Recommendations for Sales Messaging & Lead Generation
Timeline
1-2 weeks
“Great combination of well-structured knowledge provided with great energy and sense of humor. Although we all know the theory, the way you put it in practice gives the sense of clarity and progress.”
Venera Alexandrova, Startups advisor & mentor 🇧🇬
“After the first workshop - we realised we had already made progress, generating results, ideas, and enthusiasm”
Lili Kostadinova, Data Engineer 1Crew 🇧🇬
“We created a memorable brand that is now being recognised in all startup ecosystems in CEE”
Irina Obushtarova, co-founder TheRecursive 🇧🇬
“We now have a good flow and gained great confidence in our offer to our customers”
Abdelkader Bouakil, Co-founder Chrysallis 🇫🇷
About me.
Hi there, I'm Othmane Boumzebra. My journey has taken me from being an avionics software engineer to co-founding a B2B event marketing service agency. Now, I'm all about helping engineer types crack the code of positioning.
I get it – starting your business, especially from a technical background, is thrilling but challenging. Remember the €1m turnover mark? Or the day the accountant says you are profitable, but you can’t understand how? Or trying to calculate the value of your business and realise it’s 0. That's when things often start to get a bit rocky – employees leaving, financial crunches, and the constant hustle for new business. I've been there, and I wish someone had shown me the ropes of positioning back then. So, I am doing exactly that for others like you who took the brave leap into entrepreneurship.
Why me?
I can translate those complex marketing principles into something you can understand and use. I've seen clients have those 'aha' moments and realize the immense value of our work together. I'm here to show you why positioning is something you, as the founder, need to nail down – not just your marketing team. My journey through different fields and cultures has given me a unique lens through which to find bridges and patterns to make your business stand out. I'm on a mission to help you gain confidence and get your business the recognition it deserves!
Not sure how this would work for you ? Book a seat to our next webinar
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